Case study
Improving Listen2.ai's engagement rate
July 13, 2024
Listen2.ai, a mobile app offering AI-generated news and conversations, faced a challenge: getting users to respond to feedback requests.
By using Resubscribe's in-app conversational user feedback tool, Listen2.ai increased user engagement by 11%.
Engagement was measured by comparing the total number of users who arrived at the chat to those who actively engaged.
Consent improves feedback
Listen2ai had trouble getting users to respond to feedback requests. Traditional methods resulted in low response rates, limiting their insights into user experience.
Listen2ai used Resubscribe's SDK to gather user feedback. The key feature was asking users for their consent before requesting feedback.